5 Principles of Logo Design

 
 

In todays fast-paced and highly saturated marketplace, business owners need to do all that they can to stand out. The simplest and most important way to do this is to have a great logo; one that immediately catches the eye and makes people want to know more.

Here are the 5 principles behind a great logo design:

1. Simple
 

 
Nike is a great example of simple logo because it is memorable and leaves a strong impression. Over time this logo has come to symbolize so much more than shoes. It was able to do that because the logo is so minimal.

Nike is a great example of simple logo because it is memorable and leaves a strong impression. Over time this logo has come to symbolize so much more than shoes. It was able to do that because the logo is so minimal.

 

Every day people are bombarded with thousands of images and brands. In order to stand out in such a saturated environment your logo must be simple. Simple logos are powerful because they are memorable. An effective logo will only include elements that are central to your business.

“Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.” -Jeff Fisher


2. Memorable
 

 
The Apple logo is a great example of a memorable logo. It is simple and graphic, and stands out in your mind.

The Apple logo is a great example of a memorable logo. It is simple and graphic, and stands out in your mind.

 

It only takes a few seconds to make a first impression, but you want your logo to have a lasting impression as well. Engaging colors and  clever graphics are just a few ways to make a lasting impression. 
 

3. Timeless
 

 
The Coca Cola logo is a great example of a timeless and classic logo. Despite being created over a century ago, this logo is still central to their business. 

The Coca Cola logo is a great example of a timeless and classic logo. Despite being created over a century ago, this logo is still central to their business. 

 

Having a great logo designed can often be a large investment and so you want your logo to be timeless. Following trends leads to a dated logo that will need constant updates (and that will lead to a fractured brand). By focusing on your brand, and not trends, your logo will stand the test of time.

“Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.” - David Airey


4. Versatile

In order for a logo to be practical, it must be versatile. When designing a logo be mindful of where and how it will be used. Logos are used at many different sizes and on many different materials such as stationary, business cards, banners, digital graphics, clothing, etc. Because logos are used in so many different contexts, design a logo that is effective at any size. Similarly, your logo should not rely on color to convey its message because the second it gets printed in black and white, it looses its effectiveness. 


5. Appropriate
 

 
Can you imagine a logo like this being used for a law firm? Not pretty.

Can you imagine a logo like this being used for a law firm? Not pretty.

 

In order to tell your brand story and build a strong connection with your ideal clients you must have a logo that is tailored to your audience. Research your ideal clients to get a sense for what kinds of colors, fonts, and graphics will resonate with them.



Representing your business with a few pixels is no easy task. Your business deserves a great logo that showcases your core values and connects with your ideal audience. I am ready to take your business to the next level with an amazing logo design. Get in touch or take a look at some of my other logo designs.
 


 
 

Patricia O'Connor

Patricia & Co. Design, San Francisco, CA 94109